South Carolina Likely Voters
Would you say that you strongly support <candidate> somewhat support <candidate>, or do you think that you might vote differently on primary day?
Strongly support Somewhat support Might vote differently Unsure
Row % Row % Row % Row %
South Carolina Likely Voters 55% 29% 15% 1%
South Carolina Likely Voters Pre-Debate 56% 25% 18% 1%
Post-Debate 53% 32% 13% 1%
Party Identification Republican 56% 28% 15% 1%
Independent 52% 30% 16% 2%
Tea Party Supporters 58% 25% 16% 1%
Intensity of Tea Party Support Strongly support Tea Party 69% 14% 17% 0%
Support Tea Party 52% 32% 15% 2%
Does not support Tea Party 50% 33% 15% 1%
Political Ideology Liberal-Moderate 45% 36% 18% 1%
Conservative 56% 29% 14% 1%
Very conservative 62% 22% 14% 2%
Political Ideology Liberal-Moderate 45% 36% 18% 1%
Conservative-Very conservative 58% 26% 14% 1%
Past Participation** Yes 55% 28% 15% 1%
No 50% 34% 15% 1%
Top Tier Republican Candidates Mitt Romney 61% 32% 6% 1%
Newt Gingrich 58% 23% 18% 1%
Ron Paul 50% 27% 21% 2%
Rick Santorum 44% 31% 22% 2%
Most Important Quality Shares your values 49% 36% 14% 1%
Is closest to you on the issues 53% 28% 18% 1%
Can beat President Obama in 2012 55% 27% 17% 2%
Has the experience to govern 60% 28% 12% 1%
Facebook Page Yes 50% 33% 16% 1%
No-Unsure 59% 25% 14% 2%
Gender Men 55% 30% 13% 1%
Women 54% 27% 18% 1%
Age Under 45 44% 36% 20% 0%
45 or older 59% 26% 14% 2%
Region Piedmont 55% 28% 16% 1%
Midlands 55% 31% 13% 1%
The Pee Dee 51% 26% 20% 3%
Low Country 56% 29% 13% 1%
Household Income Less than $75,000 53% 32% 13% 2%
$75,000 or more 55% 28% 17% 0%
Evangelical Christians 55% 27% 16% 1%
Regular Religious Service Attendance 53% 28% 17% 2%
Mormons are Christians Yes 57% 28% 14% 1%
No-Unsure 53% 29% 16% 2%
Education Not college graduate 55% 27% 16% 2%
College graduate 54% 31% 14% 0%
Interview Type Landline 56% 28% 15% 1%
Cell Phone 48% 31% 19% 2%
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted January 16th and 17th, 2012, N=684 MOE +/- 3.8 percentage points. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a South Carolina Republican Presidential Primary.